The introduction of React Native made it way easier for developers to seek mobile app development. There’s no more need for a complex coding approach and long development times. Your business application will cater to your customer’s needs without lagging behind performance factors. Availing of the React Native app development services will be your best bet in this modern business era of 2023.

So, if you are in a dilemma of whether or not you should consider React Native for your app development needs, this article will give you an insight into its importance of utilization.

Understanding the React Native Technology

It is an open-source framework introduced by Facebook and integrated with a declarative coding paradigm. Hence, this was ideal for ensuring the developers created native mobile applications using JavaScript. The use of React Native will blend in the best aspects of native development with React. React is the JavaScript library that is dedicatedly used for building user interfaces.

It is ideally being used today for developing iOS, macOS, Android, Android TV, Windows, tvOS and Web applications. Therefore, most of the companies of today are using it to be able to write the majority or all of the codes within JavaScript and then share it across Android or iOS platforms without the need for maintaining different codebases.

As per the survey by Stack Overflow Developer in 2021, React Native was in the 6th spot of most preferable development approaches, with votes from around 14.51% of the respondents.

React Native works on three different threads: the UI thread, the JavaScript thread and the shadow thread. The UI thread is the main application development threat that gains access to the UI of an application. The shadow thread is also referred to as the background threat, which is meant for using the React library and calculating the layout of your application. In the end, the JavaScript thread handles the execution, which consists of the React JS code.

In the first approach, coding is used to create the JS thread layout. The calculation of this layout will then be offloaded onto the shadow thread. The communication among two threads is initiated through a React Native bridge, which plays a major role in data serialization in JSON formatting. After the rendering process is acquired, it transfers the data to UI or the main thread.

Role of React Native in Modern App Development

The role of React Native in modern app development is to help improve the application’s overall performance. You want your potential customers to find it easy to navigate across your application, find the products or services, and make the purchase. In this entire customer journey over your application, the user experience through the application holds a major role. And React Native tends to help developers and businesses achieve it with a dedicated application.

If you want to know how React Native contributes towards implementing its advanced role in modern app development, then here are some of its efficacies to help you understand the React Native future scope:

1. Extremely High Performance

You need to first get along with the fact that your application needs to be fast and responsive. You don’t want your end users to open the app and wait a minute or more to see it load. It will lose the attention of your end user, and they will switch to your competitors.

Your application should load right away, within a matter of milliseconds. And that is one of the many ways that will help you hold onto your potential customers. Such lighting fast experience can be integrated into the performance of your application through React Native.

Using the UI elements of React and blending them with the native development parameters will ensure the application delivers a high-end user experience.

2. Cross-Platform Development Feasibility

To ensure that your business reaches a wider audience, you need to ensure that Android and iOS device owners can access your application. Therefore, you must develop a business application that runs seamlessly on both OS devices. But, without proper technology and approach methods, you will have to create two different applications for respective Operating Systems.

But that’s not the case with React Native app development. Here, you get to unleash the abilities of modern technologies and use one single codebase to share it across both iOS and Android operating systems. This approach will save the overall development time and ensure that the application delivers the same performance and feature attributes in Android and iOS devices.

3. Supports Reusability of the Codebase

With React Native app development services, you don’t have to write similar code repeatedly. The developers have the liberty to reuse the same code across various platforms, which ensures a reduction of development costs and time.

Hence, it is also easier for the developers to update or maintain the codebase. It is because the changes will then be made to the codebase only once, which will automatically be applied to all other platforms.

4. Seamless Integration with a Wide Range of Third-Party Tools

When you are developing your business application, it is evident that the development process might need specific tools and APIs. The React Native approach integrates many third-party tools into the application alongside API integration support. Thus, various functionalities and features can be integrated into your application.

For instance, you just need to write simple lines of code to integrate social media or Google Maps into your application interface. Hence, you can deliver a more dynamic and personalized experience to your end-users through the powerful React Native application.

5. Easy to Maintain and Update the Application

React Native app development supports the change of codes with hot reloading. It means that the developers get the flexibility of making quick coding changes without the need to wait for the reloading of the application. The developers can work on an existing code, make changes and fix the code in real time. The app doesn’t need to be removed for these updates or fixes.

The application will continue to run while the developers can work on fixing the coding flaws. All of the changes that are made to the codes of the React Native application will be implemented in real-time. Maintaining such applications demands simple code pushes across various parts of the application.

6. Works on a Modular Programming Architecture

React Native, working on a modular programming architecture, will help the developers work with the codes efficiently and segregate the blocks within for adding application features. The blocks of code are stated as modules, determining that the entire development process is flexible and efficient.

Hence, this feature of React Native development allows the developers to be creative with their coding approach. This modern development architecture is of utmost importance for React Native app development. With the modular programming architecture, the developers can easily update the applications.

7. Lowered Learning Curve

React Native has an adaptable and manageable learning curve, which is quite popular among the Web development community. Compared to all other JavaScript frameworks, React is considered a modular and component-based framework that enables flexibility for developers.

There’s very big community support across the globe. There are very simple modules for you to learn, as the coding part is less and easy with React Native app development. The developers do not have to feel locked within a specific development approach while using React Native. They have the flexibility to explore all possibilities of making the application stand out and keep the process efficient.

8. Heightened Scalability in Development Approach

With the use of React Native, there’s a chance you can make your application better and bigger. You have the liberty to add impeccable features and improve the astounding performance of your application without the need to amend the codes from scratch. Hence, keeping your app updated with market trends will save time and money.

In this way, the users will find it more reliable to stick to your application, as you are constantly pursuing upgrading or scaling features in no time. Thus, scaling your business application also indicates that you have the flexibility to grow your business over time. Your business application must keep up with the constantly growing demands of the users and market. And React Native is one of the efficient development approaches to help you with the needful.

9. Wide Community Support

React Native is considered one of the biggest communities across all other cross-platform development frameworks. One of the proactive benefits of a big community is that help is always available for the developers. There are several libraries with relevant support information for developing specific native-based applications.

You will have a big team of expert developers connected through the community to share the latest trends in React Native development and offer accessibility to a range of pre-made tools.

Conclusion

So, this article clearly explains how hiring a React Native mobile app development company will help ensure that your business application gets tailored to meet customer demands and emit high-performance results. React Native is like a magic assistant to the developers. It can help develop applications that work efficiently on all devices.

You can constantly keep up with updating the applications over time without spending much time on it. So, it is high time you should utilize the power and role of React in modern app development and take your business operations to another level.

React Native has been widely accepted by developers and business owners all over the world as a highly preferred JavaScript library, since its early release in 2013.

For cross-platform app development, leading tech companies including Facebook, Walmart, Uber, etc. prefer React Native over other JS libraries to develop performance-driven apps at a fast pace. Both Android and iOS apps can be built by reusing the same code.

But are all apps built using React Native equally good in performance?

No.

So, it is essential to consider the drawbacks or pitfalls of this JS framework to optimize your React Native app and boost the performance.

12 Ways to Improve React Native App Performance

Here are the ways to avoid technical bottlenecks, remove the performance glitches and boost your app performance.

1. Reducing App Size

The apps that are built using React Native are highly dependent on the native components of the JS framework and third-party libraries.

Extensive use of these components in the app as per the project requirement increases its total size, which may cause app performance issues.

To boost the React Native’s app performance, it becomes vital to minimize the size of the application.

For this,

• Reducing the size of the graphics
• Using components necessary for the application
• Enhancing the use of those app components
• Using the command line tools such as ProGuard

2. Using Images Efficiently

Image optimization is essential to keep the React Native app’s performance in check. The image consumes a large portion of the total app size.

By reducing the size of the graphics used in the app as discussed above, its overall performance can be improved.

Another challenge with the app performance due to images is the image caching. Caching makes the app to function slower, and hence it becomes essential to use the pictures that do not fail to carry over to the newly refreshed page.

The best way to get the images of the app screens designed in the right format such as PNG or WebP.

Though making these changes does not take a considerable amount of time, but they surely enhance the app’s performance.

3. Improving Navigation

Smooth navigation is one of the most significant functions of an app. It often happens that complicated navigation is developed based on project-specific needs. This can result in slower app performance and thus, requires improvement.

You can choose all the four major navigation components in an application, which are Navigator, Navigator iOS, Navigation Experiment, React Navigation in a well-defined manner.

• Navigator: Use this component for creating prototypes for smaller apps. But, don’t forget that this component does not have the capabilities to bring native app-like navigation.
• Navigator iOS: If your app is an iOS-only app, this component can help you optimize your iOS app navigation because this component is only for iOS app.
• Navigation Experiment: This component has the benefit of resolving the pending issues on Github, and hence, most developers use it for the same.
• React Navigation: Getting the native app-like navigation is possible for your React Native apps using this component.

The right selection of these components based on your app results in glitch-free user experience and native app-like performance.

4. Enhancing App’s User Interface

A clean, clutter-free user interface of an app determines its success to a great extent.

But, most React Native developers find it challenging to work with the React Native framework. That inspired them to work more on the behavior of its UI components and their lifecycle.

To improve the app’s UI and even performance, a few different iterations should be made as discussed below –

• Inline functions should never be passed as props to prevent the app’s UI from suffering.
• Sync rendering cycles of most of the components using PureComponent and shouldComponentUpdate().
• Make the components receive only the code that they need to render, without changing prop value constantly.

5. Upgrading the Frameworks Along with All Its Packages and Libraries

Old versions of packages and libraries, if used in the app, can cause performance issues. Thus, you need to get them updated to their latest versions respectively.

Another thing that should be kept in mind is that after this upgradation process is over, it is also essential to test the upgraded app before pushing the code and making it live.

In case a good number of dependencies are found in the upgraded packages, the newer app may face functional issues. This clearly implies that the updated app further requires debugging, and all the faults that are found needs to be addressed appropriately.

6. Minimizing the Number of Caching Requests

One of the most common practices that led to slow performance of a React Native app is the higher number of caching requests than required.

All cross-platform apps built in React Native works perfectly when minimum caching requests are made.

Since different apps need to update data at different frequencies, the best solution to tackle this issue is to set cache duration as per the app-specific needs.

This means that for an app in which the data does not change at a high frequency, cache duration should be set at a higher value. This will prevent any unnecessary burden on the app.

On the other hand, when the app’s data needs to be updated frequently, the cache duration should be kept low.

This is one of the powerful ways to improve app performance.

7. Focusing on Single Threads

A challenge with React Native frameworks is that it only allows you to render one thread at a time. This means you cannot execute multiple tasks altogether. For example, if you want to implement live chat and live video simultaneously.

Here, one task has to wait until the previous task is completed as it can result in serving only one function efficiently at a time.

8. Avoiding Unwanted Re-rendering

Do your components actually need rendering again and again? Answering this question becomes imperative as it affects the performance of your React Native app.

Use the ShouldComponentUpdate function to check if your components require rendering and only render when it’s necessary to avoid slowing down the app performance.

9. Simplifying JSON Data

Mobile applications always look for the load resources from a service or a remote URL. To provide these load resources, you try to make requests to fetch the data from the servers.

Such data is in the form of JSON and JavaScript apps can fetch JSON data slowly affecting the app performance.

So, it becomes vital for the React Native developers like you to simplify the JSON objects.

10. Terminating Memory Leakage

One of the core functions of Android devices include applications or OS processes running in the background. This function can lead to memory leakage in your React Native applications.

To avoid these memory leaks, use scrolling lists such as FlatList, VirtualList, and SectionList instead of using ListView. Terminating memory leaks using these scrolling lists helps you optimize the app performance.

11. Optimizing Screen Orientation

Most of the time, you’ve noticed that after you’ve launched your app, there are complaints from the end users that the apps get crashed if the change their screen orientation.
Now, to avoid this situation for your React Native app, you can use react-native-navigation for the Android devices. When optimizing screen orientation for iOS devices, you can go with the app’s root view.

12. Improving App Launch Time

If your app is not launched within a few microseconds, you will lose your end customers forever. So, you work on the points that affect your app launch time.

Object Finalizers come up with error messages such as, “You have insufficient memory,” and it closes your app abruptly.

So, avoid using the element, object.finalize to avoid slower launch times and boost the app performance.

Other Ways That Help For Boosting Up React Native App Performance

1. Integrating Deploy Hermes

This is free to use JS engine, especially for mobile applications. Hermes assists in minimizing the APK download size, memory footprints and consumption, and the amount of time it takes for the program to become operational.

2. Avoid Using Higher-Order Components Too Much

Higher-order components are frequently used when an application grows large and you wish to share similar themes across your components. Even though it might occasionally be confusing, using higher-order elements is a good idea since it promotes indirection. But this might end up making your coding more challenging.

The main thing to watch out for is avoiding dynamically instantiating a higher-order component, particularly during a render method. This is because this pattern essentially produces additional components by itself. The fact that this is essentially the same component as previously is unknown to React Native, which also fails to recognize it. The reconciliation algorithms are under a lot of strain because of this.

3. Refrain From Using Bulk Reducers

Always be cautious to only modify the necessary items when you’re not employing Redux, and normalize if you write reducers manually at some point. The method looks like this when re-fetching a collection of items first from the network as well as storing it in the reducer:

The only thing you actually must do is update the store as necessary. Update just the necessary references to be more specific. Redux does not need you to save a new connection for an item if it already has the identical value as previously. Changing references will lead to the production of pointless renderings that keep producing identical components.

4. Move Views Cautiously

Scrolling, translating, and rotating views on the display reduce UI thread FPS. This is particularly true if you have text over an image with a transparent backdrop or in any other circumstance where alpha composting is used to redraw the views on every frame. You’ll realize that toggling with Android for iOS may significantly improve performance.

Avoid using this excessively because doing so might cause your memory consumption to skyrocket. While utilizing these features, profile your memory and processing speed. Turn off this attribute if you no longer plan on transferring any views.

5. Get Rid Of Console Statements

One of the easiest techniques to troubleshoot in Js programs in general, especially React Native apps, is using log statements. When deploying React Native apps, leaving the console expressions in the source code might seriously slow down the JavaScript thread.

One method to automatically track and remove console statements is to use the babel-plugin-transform-remove-console 3rd party dependency. Execute the command in a terminal window to install the dependency if you are searching for how to speed up react native app.

6. Put Uncontrolled Inputs to Use

Using unrestrained inputs with React Native is more valuable than using regulated inputs, which is against recommended practices for React. This will improve react native app performance. Controlled interactions in React Native have the drawback of potentially causing rendering errors when refreshing the display on slower platforms or when a user types very quickly. As it communicates between the JavaScript thread and the native thread, the RN bridge is essential.

Using unregulated input is the most practical method due to the RN-recognized bridge’s performance restrictions. Since there are no condition changes when the uncontrollable inputs are changed, you don’t have to bother with re-renders.

7. Use Memory Optimization

There are several background processes active in native programs. Xcode can assist you in locating the complex ones so that performance is improved. An Android Phone Monitor is included in Android Studio and is used to keep track of application leaks. Performance can be improved by employing sliding lists such as VirtualList.

8. Switch On The RAM Format

React Native would load a specific module from a single referenced file created when the RAM format is used on iOS. For each module on Android, this will automatically produce a collection of files. Like iOS, you may compel Android to produce a single file, although creating many files on Android may be more efficient and use less memory. So, this is all about how to boost react native app performance.

Speed up your React Native App

To develop cross-platform applications, React Native is a highly popular framework all over the world. But along with all its benefits, it has certain limitations that have their effect on the app’s performance.

The challenges related to the app performance can affect your clients’ business. So, follow all the above-mentioned performance tips to optimize your React Native applications.

If you think you need expert assistance to boost your React Native app performance, talk to our experts who think, eat, and sleep React Native.

MERN Stack? You mean, MEAN Stack, right?

No, I mean M.E.R.N. Stack.

Yes, you read that right. I am talking about MERN Stack- one of the newest and powerful Stacks to develop the web applications.

After the success of MEAN, we have MERN to use and needless to say; it is equipped with some fantastic advantages to the web developers to build complex web apps quite easily.

So, let’s learn

• What does MERN Stack stand for?
• What is MERN Stack development?
• What is the Difference Between MERN and MEAN Stack?
• Why use MERN Stack?

Here, we are going to talk only about the MERN stack, telling you more about why you should choose it for your next web project.

Let’s dig deeper to know about it

What does MERN Stack stand for?

MERN Stack stands for

M.E.R.N =  MongoDB, ExpressJS, ReactJS, NodeJS

What is MERN Stack Development?

MERN Stack is a JavaScript Stack that builds web applications easily, efficiently, and quickly by combining all of these technologies- MongoDB, ExpressJS, ReactJS, NodeJS.

So, MERN Stack development means developing web apps using these technologies.

Well, a stack itself means the combination of various technologies to develop web apps. And, without a Stack, it is impossible to imagine a web app to function so amazingly.

More particularly, it has been designed to help businesses like yours to meet the demands of the end users digitally.

Its four components, as mentioned above provide an end-to-end framework for the developers to work upon.

There are various Stacks available in the market for the web developers. But, the most popular ones are– MEAN and MERN.

So, let’s check out what is the difference between MERN and MEAN stack.

How does MERN Stack differ from MEAN Stack?

The difference between MERN and MEAN is the use of technologies.

In MEAN Stack, it is- M.E.A.N. – MongoDB, ExpressJS, AngularJS, NodeJS.

The main difference between the two is – AngularJS and ReactJS. See the ‘A’ and ‘R’ in the name of these stacks respectively.

MERN ≠ MEAN

A lot of modern-day developers prefer working on ReactJS instead of AngularJS.

React is a JavaScript library, whereas Angular is a front-end JS framework.

But, how MERN is better than MEAN Stack? Or, Why should you choose MERN Stack development?

To make things more clear to you about the choice of MERN stack and not any other one, let’s talk more about its benefits& components.

What are the Components of the MERN Stack?

There are four components you must know about for a better understanding of what is MERN stack, and here we discuss them one by one!

1. MongoDB is the first component that is considered the NoSQL database management system.
2. ExpressJS is another stack component, the backend web application framework for NodeJS.
3. ReactJS is a MERN stack & a JavaScript library for developing UI components.
4. Nodejs is the final component which is also considered the JS runtime environment.

Now Let’s Take A Closer Look At These Components!

1. MongoDB

   This is the NoSQL database in which data is combined and stored as documents. This is similar to the JSON. MongoDB enables users to create the database, tables and schemas. It provides Mongo Shell with an interface for querying, updating and deleting the records.

2. ExpressJS

   This is a NodeJS framework that simplifies the backend codes. This saves you from producing multiple Node Modules. To keep the Code in the precise format, it offers a range of Middleware.

3. ReactJS

   ReactJS is the JS library that allows user interface development for mobile applications & SAPs. It allows Coding for the JavaScript & UI component development. The JS library uses Virtual DOM for doing everything.

4. NodeJS

   This open-source JavaScript environment allows the users to code running to the server. This comes with the node package manager & NPM that enables the users to select from the wide selection of node modules & packaging. Through NodeJS, the execution of Code is faster.

Advantages of Using MERN Stack for Your Web App Development

There are many reasons why MERN stack is gaining traction in the web development community. Not just that, it has a good chance of becoming the next big thing in the full-stack web development methodology because of the following benefits

1. Faster Web App Development Process

Today, there is a race of developing web applications faster. In fact, when it comes to choosing the right web development company, delivery on-time is considered to be the top factor.

So, one of the top benefits of using MERN stack for your web development is the faster development process.

How’s that?

Well, this is because every line of code in this stack is written in JavaScript. JavaScript is a programming language that is used for writing both the client-side and server-side code.

Choosing this stack simply means one language across all tiers of work, without any need to switch to some other language in between.

Your web developers need to only master JS and JSON to use MERN Stack and everything is set.

Whereas in case of a tech stack with multiple programming languages, they may need first to figure out how to merge them to use together.

Having one programming language underlying the complete stack end-to-end means simplified web app development process.

As a result, your web app is built faster than you imagine.

2. Efficient Third Party Plugins to Choose From

Whether you know in detail about React or not, you need to know this

Top web applications built using React:

• Facebook
• Instagram
• Netflix
• Airbnb
• And, much more

One reason behind its popularity is the impressive count of third party plugins.

For some specific needs related to your project, the hired developers may need a particular component which is not available in the React’s framework.

There is nothing to worry about as it has native modules and JavaScript modules available for use as third-party plugins.

So, by opting for MERN stack, you can rest assured no obstacle will stand in between the process of your web app development project.

Another substantial benefit of MERN stack, isn’t it?

3. Easy Code Maintenance

You may feel the web app development project to be a one-time investment.

But, maintaining, updating the app with new technologies, fixing bugs, etc. are the part of the long-term process.

MERN stack has React in it as a component, which in turn is known for unidirectional data flow.

This one-way flow makes it easier to develop the app and also speeds up the process of bug fixing.

Ultimately, ease of maintaining the app’s code will result in its better performance which is one of the top advantages of using MERN Stack.

4. Flexible Architecture

Being a part of MERN stack, ReactJS is a library, not a full-fledged framework.

It is known to support a wide range of solutions, being away from the one-size-fits-all architecture.

So, whether you have complex web app requirements, MERN Stack offers your web developers with a flexible architecture.

This makes the stack highly flexible for use by the developer community and hence, why you need to use MERN Stack.

How To Choose The Ideal MERN Developers?

Hiring the MERN developer is a must when it’s to What is the right stack for web development. Selecting someone who has a better understanding of the MERN stack is crucial. Choose one who can build the different features you need in your web application. You must look for a developer with high moral standards and better intentions. In the below section, we have mentioned some handy tips for selecting the ideal MERN developer.

1. Clarify Your Goals

   The key to hiring an ideal MERN stack developer is understanding your need. The industry is filled with multiple types of developers available with specialties. But before contacting them, you must be clear about your ideas precisely. Simply start by writing down the papers.

2. Integrate Things From Scratch

   Investing in a MERN stack developer brings many responsibilities. The first element you must look for is building an application from scratch. There is no point in hiring someone to implement the existing things. To succeed in your business, you need someone who knows how to develop an application all on their own. Without these features, it is tough to run your project smoothly!

3. Solid Experience

   When hiring a developer, you must look for experts with solid experience. Hiring someone who knows what they should do is crucial. Ensure the expert you hire has at least 3+ years of experience with AngularJS. You must also look for how much they have specialties in other languages.

4. Familiarity With Programming

   The startup & established companies are using Node.js, React and other framework concepts. However, it is crucial to understand how familiar the experts are with the programming knowledge. The functional developers will diagnose the problem in a faster way. They will solve the Code with a better practical approach. Above all, you must look for the expertise and proficiency of the organization. Before selecting any web development companies, you should check their website & portfolios.

5. Proficient In Back-End Development

   Web development companies use MERN frequently to develop scalable web apps. The role of backend developers has changed in the last year. The backend developers are now developing easy-to-maintain, reliable, secure, scalable options. It is necessary to understand which programming language best suits your task.

   The role of backend developers deals with the different sources of data from the different sources. You must try to search for developers who are experts in developing backend applications. Choose an expert who should be excellent in Coding, logical thinking, problem solving and debugging. Before hiring them, you must ask a few questions regarding developing scalable software applications.

Following the above-discussed steps, you can develop a perfect web app through MERN Stack. MERN Stack is entirely setting a new standard in web development.

Conclusion

It is true that there is a lot of overlap between different stacks out there. So, making the right choice should be based on the strengths of these stacks.

Given the comprehensive benefits, MERN Stack has the required potential to make your web development project successful.

Using MERN Stack, integration issues get resolved when they work on multiple programming languages. So, this becomes an additional benefit of using the MERN Stack.

Also, all the features and benefits of React are included when using MERN Stack for your web development. So, it MERN becomes the right framework for your next web app.

Are you working on your next big idea? Let’s discuss how MERN Stack will prove to be a success driver.

Customer experience (CX) has always been a buzzword and is only winning more favors. Delivering excellent customer experience is a never-ending dream of brands. The better CX brand offers, the more customers it will have, followed by positive reviews, customer loyalty, customer satisfaction, and word-of-mouth marketing. All this again turns to more customers.

As fascinating as it sounds, delivering innovative customer experience is not every brand’s forte. A successful CX strategy revolves around the accurate analysis of loads of data. Everybody knows that datasets are messy and chaotic, where success rules are equivocal.

SmartCX surveyed 350 CX leaders – having access to customers’ insights – regarding how they felt about meeting customer experience needs.

Here’s what SmartCX’s data unveiled:

• 41% don’t feel confident about having access to all the necessary information
• 41% felt helpless to design multi-channel experiences based on available information
• 42% reported being unable to offer personalized experiences
• 57% felt unsure of having enough knowledge on what to measure and how to design a customer experience strategy accordingly

SmartCX’s data indicates that owners do have access to unlimited customer information. But they have limited capacity to leverage the data and deliver a unified customer experience. This is the precise reason why brands are in dire need of Artificial Intelligence (AI).

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Three Fundamental Capabilities of AI aiding Customer Experience

• Data Unification:

  Artificial Intelligence supports “the-more-the-better” information approach. It collects data from all sides and prepares them for analysis. Brands can utilize this power in behavioral analytics to create a single customer view focusing on how customers behave and why. It enables them to predict how they behave in the future and when to make the right offers.

• Real-Time Insights:

  Humans can’t stay there 24/7 to recognize customer touchpoints where they are more likely to contact the brand. AI can. It keeps track of all customer touchpoints, coming across the online and offline world, to engage them in-the-moment, which decreases the chances of losing business.

• Customer Context:

  Beyond recognizing touchpoints, brands need to consider the significance of such events to shape customer behavior. AI is quicker than humans to dig out common patterns affecting customers’ purchase decisions and how brands can create those events again and again for increasing sales in the future.

4 Ways to Leverage AI’s Power in Improving Customer Experience

Now that you are well-aware of AI’s data abilities and it’s potential, let’s delve into how to apply it successfully across various customer experience segments.

1. Uplift Customer Service

Knowing customer’s history helps you understand what’s their current state and what makes them tick. Drawback of humans handling customer service is they can’t dwell in customer’s history before having a conversation. AI-based conversation agents, popularly known as Chatbots, are designed to form a picture of human interactions and offer personalized, immediate, responses 24*7. It throws away the frustration of delays and errors in managing customer complaints.

A well-known online retailer, Spring, started using Facebook’s Messenger Bot as a personal shopping assistant. The bot helps buyers find out whatever they are looking for within seconds. It engages customers in conversations by answering their questions or obeying their commands.

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A personal assistant eliminates all doubts customers have for products. Bots answering customer’s queries strengthen the buying decision.

2. Predictive and Extreme Personalization

Personalization is at peak these days considering the ever-increasing competition in all industries. Here, we are not talking about putting user-specific page layouts to impress customers at first glance. That’s too common. We are talking about extreme personalization where companies get access to shoppers’ inventories and predict what they need before running low. Take Amazon’s subscription service Prime, for example, supplying repetitive products on time.

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We are also pointing towards keeping knowledge of daily preferred routes of customers and offering them cab services on-time before they ask for it. Consider Uber here offering pass with discounts to daily riders.

Do you think Amazon and Uber are doing all this with the help of humans only? Not at all, they are utilizing the power of AI to pinpoint common customer behavior and patterns for recommending personalized products at the right time.

3. Build Trust and Loyalty

After personalization comes treating loyal customers with attention, respect, and rewards. AI-enabled customer journey analytics find out each single customer relationship exists in the data. It analyzes their experience with the brand and lets you predict what to do more to keep them coming back.

Royal Bank of Scotland manages seven brands, eight different channels, and 17 million customers. The Bank aimed to offer new credit cards to its existing customers without posing a threat to their spending habits. The banked turned to Artificial Intelligence to keep an eye on customers who reach the limits of overdrafts. AI alerts the bank personnel to contact the customer for personal financial advice.

If that’s not how a brand build trust and loyalty, I don’t know what does?

4. Create Future-Ready Products

With the ever-changing technology and consumer behavior simultaneously, brands are more worried about what the future holds. Whether they will be able to walk along with it or stay behind? Also, Startups with new ideas are adding an extra layer of threats. Brands are spending money like water to analyze how to develop future-promising products or services.

What if I tell AI is the answer to all your future worries?

BMW is using AI’s predictive analytics to create car designs for tomorrow. It is using AI’s big data at each stage, ranging from manufacturing to design to the overall marketing plan. Its AI-enhanced sports car is ready to offer auto-system adjusts and personalized cabin services for each individual.

Putting it All Together

No doubt, AI presents an opportunity to understand and respond to customers at a personal level, in a meaningful way. AI’s ability to speak one-on-one creates share-worthy and unforgettable CX. However, the challenge lies in whether brands should build AI systems on their own or hire another AI expert brand. It depends on your AI skills. If you have them and trust them for the future, you can build the systems on your own. Otherwise, relying on third-party AI experts will offer a similar deal if they ensure their services with proofs of concepts.